Summer Sounds of Music & Fashion Fun: Building a Boutique Business

Trend On Co-Host Heidi Feemster
Trend On Co-Host Tamara Leigh

Summer.  Who doesn’t love it? It’s mere mention immediately brings back childhood memories of  school years ending in happy hiatus over the hot months of June, July and August. In the Mid-West, after the work of relentless winters, Summer gives everyone permission to PLAY.  Each week  from Memorial Day to Labor Day– there’s a multitude of events and activities to take advantage of–  & one of the most popular venues is outdoor music.  Here in  Milwaukee, we have the good fortune  to have the Biggest Music Gig ever in Summerfest –the world’s largest and longest running music festival June 27- July 8, 2012.

On a smaller, but no less music scale, is “Summer Sounds” celebrating it’s 10th year in City Park in the heart of downtown Cedarburg. Sue Schrader, co-organizer of this seasons Summer Sound’s Series joined us on the Trend On show before the kick-off on June 15th with Stephen Kellog & the Sixers. That night of the concert could not have been a more perfect summer evening. The weather was warm well into the night. The park was filled with families, couples, groups, and kids, some of whom made their way to line the stage in front of a very gracious Stephen Kellogg. For those who missed it, a full schedule of great artists follows each week.  Check out: & (Stephen Kellogg in pic)

With so much to do in Summer, the question of “What to Wear?” is easily answered by our other Trend On guest, Heidi Callaway, proprietor/owner of BVEN Boutique located on Milwaukee’s own eclectic Brady Street.  Heidi built BVEN, which stands for Boutique Vieux et Nouveau, French for old and new, with a determination towards success in providing classic and vintage pieces as well as one-of-a-kind contemporary designs for the woman wanting a Style Statement. Creatively and practically reaching out to her customer base, BVEN provides lay-away and loyalty rewards, Deal Dens, and even rentals for special events.

Visiting BVEN Boutique, I couldn’t resist taking one of the “Stop Staring” designer dresses inspired by classic 1940s & 50 fashions out.  Wearing a pink with black detail vintage-inspired dress on one stroll down Michigan Avenue in Chicago last week, I noticed more than one second look.   Waltzing my way in it through another Cedarburg Event, Strawberry Fest, this past weekend and with my daughter in a classic navy with white polka dot dress, “Stop Staring” proved to be a deserved Name.  Fashion should be that Fun!  

BVEN also carries new and vintage jewelry, local artisan’s accessories, including leather belts, bags and hats. BVEN’s energetic presence on Brady Street, especially in Summer, provides a welcome opportunity for that unique style and one-of-a-kind boutique find!. Heidi will launch her own line of clothing this fall under the Heidi Calaway label. “Always having a knack for putting outfits together,” says Heidi, ” I enjoy fashion and helping people find the best fashion to fit their body, career and lifestyle.”

Heidi studied fashion merchandising at NWTC in Green Bay and earned a Bachelors in Business Admin at Cardinal Stritch University in Milwaukee. As a local business in metro Milwaukee, Heidi knows the challenges facing not only owners, but city & state officials as they work to grow and improve Wisconsin’s economic base.

For more info check out:

(Grace Oda in “Stop Staring” navy polka dot dress)  For Summer Men’s Fashion check out: & contact: for an appointment. JHilburn Custom Luxury Menswear

*As heard on Heidi Feemster & Tamara Leigh TREND ON:  06/13/trend-on-building-a-boutique-business-with-heidi-calaway  by Media Vine Marketing and Mandatek, Inc. Also check out:  Heidi Feemster’s Business Minute & Blog:  ERP, Enterprising Resource Planning

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