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The Art of Shameless Self Promotion

Why do so many women have problems with self promotion?  Is this a legitimate question?  I think it is.  From my own experience, I have lost count of the numerous times I have been in social or business settings where someone emptied the oxygen out of the room with shameless self promotion.  No offense intended, but, that someone is usually a male…but not always.  Which brings me to another point; we women can be our own worst enemies. Turn it around, let a woman boldly showcase her savviness, then sit back and watch as her sisters downsize her with comments like, “WHornforLLN103113hy won’t she give someone else a chance to talk”, “It’s all about her”…and worse.  But, why shouldn’t it be all about her, or me, or you?

Way too many women shy away from tooting their own horns for fear of being perceived as arrogant, opinionated, obnoxious, self-centered, or worse, needy…all the negatives!  Isn’t it about time women embrace and become expert at the art of shameless self promotion?   Otherwise, no one will ever know about your product or service or how it could benefit them.  If you are an employee, the higher ups may be and stay unaware of, or overlook, your hard work, dedication and accomplishments, unless you toot your own horn!

Recognize Your Abilities and Accomplishments

In order to self promote you have to believe in yourself and what you have to offer.  Do an honest self assessment, taking note of your strengths and abilities.  You may have your weaker areas—everyone does, but focus and build upon your strengths rather than any perceived weaknesses or negatives.  This will empower you with the confidence needed to boldly put yourself out there, front and center.  But, take note, you must know how to self-monitor your behavior.

Study by the Stanford Graduate School of Business

A recent study by the Stanford Graduate School of Business concluded that: In the business world, women who are aggressive, assertive, and confident but who can turn these traits on and off, depending on the social circumstances, get more promotions than either men or other women.”

These findings suggest that women can be more successful than either men or other women by practicing the art of shameless self promotion, which involve displaying “masculine” traits, such as aggressiveness, assertiveness, and confidence; but knowing how to “self-monitor” or turn it off, so you don’t clash with the feminine stereotype!  Otherwise, there can be a societal “backlash” coming from both men and other women that can affect your business or workplace success!

Reference Link:

http://www.gsb.stanford.edu/news/research/womencareerresearchbyoreilly.html

Regina Essel is an Empowerment and Business Specialist; and Managing Director of the Savvy Entrepreneur Women’s Network (SEWN), www.savvyentrepreneurwn.com; an online Business Directory and Social/Business Network. Contact info: http://womens.linkedlocalnetwork.net/regina-essel/

  • Leanne Hoagland-Smith

    I am not against self-promotion when it is done in the right setting. Also I am me and I do not want to be some pontificating mound of testosterone, thumping my chest, shouting look at me. My sales and professional styles are far more subtle and has indeed work for me.

    • Hi Leanne, It looks like you have found the perfect strategy that works for you and that is what counts! As the saying goes “If it’s not broke…” Thank you for a great comment.

  • Andrea

    I don’t know if it’s something that’s particular to women, but certainly
    you do have to be self confident find your voice to be successful at
    getting your message out there. If we don’t realise we’re not that
    confident or shy away from being ‘seen’, then of course it’s going to
    affect our marketing message. It’s something I’m still working on for
    myself, but I also don’t like it if someone tries to hard sell me
    something and don’t want to be that person! I can see that this may not
    serve me so well, but it’s important to me to be true to myself. I
    prefer to be more subtle as that’s how I prefer to be sold to. Not
    against self promotion, more against BUY NOW! strategies. However, to
    play Devil’s advocate a bit, it’s not a strategy I’m finding very
    successful, so perhaps I need to be more pushy…food for thought. Great
    post, I enjoyed reading it.

    • Andrea, Glad you liked the post and thank you for your comment. Many women feel as you do..we don’t like a hard sell! We have to find that point where we can step outside our comfort zone enough to get the results we want.

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